Sunday, April 26, 2009

Seen and Heard

As I was enjoying the classic 80s tunes VH-1C was pumping and sipping my creme brulee-flavored caffinated beverage, I heard an all-too familiar tune--and jumped for joy. During commercial break, FYE aired its commercial for its over-priced classic CDs with "Don't Stop Believin'" as the background music.

Lemme tell ya, FYE knows how to move CDs off its shelves. I never buy anything from that store because its prices are always double what you can find in Target or Wal-Mart (or even Best Buy sometimes) but I am seriously considering purchasing something just because they used that song in their commercial. Smart advertising--Steve Perry sells shit.

6 comments:

  1. I just saw the FYE commercial this morning, I also heard Any Way You Want It on an AT&T commercial, and as you mentioned before, a bunch of lovable chorus nerds singing Don't Stop Believin' for the show Glee. What is going on? It's like every advertiser in the U.S. knows of the subliminal marketing power of Steve Perry's voice.

    And in case anyone missed the Sopranos finale, A&E is airing it tonight at 10 & 11pm.

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  2. I don't know why advertisers are suddenly using Journey to promote their stuff, but keep it comin'--I love hearing Journey unexpectedly during commercial breaks.

    And thanks for the heads up about the Sopranos finale. Will have to check it out.

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  3. I'm anxious to see the finale, since I've been catching up with the show on A&E. And I guess we can throw Sopranos creator David Chase in with those who know about using Journey to promote a show/product.

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  4. I have to post again, just to LOL about the code word I had to enter for the previous post. The word was: "puncest"

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  5. LOL! That's a great word!

    And along with David Chase, we'll also have to include Hillary Clinton. She didn't win, but I give her major props for spoofing the Sopranos finale, right down to Journey.

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  6. I'm surprised that Hillary didn't win the nomination with that endorsement. And to give Steve Perry his proppers, his Lacey Blvd. publishing gave DSB to Hillary for a song. No pun(cest) intended.

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